Music, sports, and technology are not realms usually associated with design talent. But president Jerry Helling leaves no discipline unturned. To launch his Creatives Project, he enlisted a trio of diversely talented friends. Tift Merritt, for starters, is a Grammy Award–nominated singer-songwriter who likes to handcraft guitar straps from fabric and trims she’s accumulated on tour. For her namesake series for , she edited that vast collection down to six patterns. They include Reverb, a wavy stripe in a rayon-polyester, and Verse, woven from multiple fibers on recycled nylon to recall vintage ribbons. Former professional football player Terry Crews, a prolific illustrator and an Egypt-ophile, contributed the Ibis sofa, Lily Pad chair, and Aire bench. Finally, Airbnb co-founder Joe Gebbia, who studied at the Rhode Island School of Design, revisited his roots with Neighborhood, a 38-module range including seating and tables configured like building blocks.
Bernhardt Design Recruits Diverse Trio of Talent
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