Designers are paid to think differently. So the (ASID) conference in Victoria, BC, gathered a powerful group of industry professionals to do just that.
For starters, scholars, editors, authors, and luminaries in their fields tackled nine critical questions on technology. Designers turned to WIRED editor in chief for answers on topics from online privacy to cell phone overuse to tools of war.
They explored the topic of stress with Harvard-educated medical practitioner and author . She offered a suggestion based on her book, Remember the timeless acronym POD—play, others (for interaction), and downtime—to reduce stress and boost brain health.
Attendees strategized on business transformation using “intrapreneurs,” based on the rubric of of . She challenged designers to tap intrapreneurs who think and act like entrepreneurs, delivering positive change and innovation inside their own organizations.
And to help designers fathom our urban future, senior fellow mapped smart city trends from mobility to resiliency. Lindsay explored how cities may be optimized through investing, storytelling, and co-creating.
Layer those heady topics with informal experiences and structured, roundtable-style conversations, and the results were evident. For example, designers logged a list of things design firms should stop doing, and they matched that with things design firms should start doing. See the lists below.
ASID CEO , Hon. FASID, describes Platform as a catalyst: “We recognized the demand for an industry experience that brings together the best of the best, the true visionaries of the design community, for a retreat that provides an arena for relationship building, interaction, and idea sharing that moves the entire industry forward, not as disparate pieces, but as one united community.”
Platform was sponsored by , , , and .
What design firms should stop doing
- Managing reactively
- Thinking in silos within teams and studios
- Fighting technology
- Losing track of clients after a project
- Agreeing to impossible timelines
- Operating as note takers and not proactive problem-solvers
What design firms should start doing
- Managing proactively
- Getting involved in the education process of interior design students
- Defining design as visionary, not execution-based
- Crafting adaptive projects with built-in value add or retainer-based
- Convincing clients that adequate timelines lead to better outcomes
- Providing laser-focused detail on service and value
- Acting as trusted advisors and business partners
- Creating an emotional response to projects and ideas