Fred Segal's Sunset Strip Boutique by Brand Studio Embodies California Dreamin’
December 13, 2017
Since its 1961 inception, has become synonymous with dreamy California cool. Its flagship showcases this style in spades—along with a 13,000-square-foot store for its namesake brand within a 22,000-square-foot complex. Designed by in collaboration with and , the retailer greets shoppers with Segal’s famed ivy-covered walls and mansard roof; interiors blend warm rift oak, raw copper fixtures, and bohemian touches like a hand-painted denim tent. “One of my favorite aspects,” says , chief creative officer of the at , “is the iconic brand language which we were able to play with as low-fi neon installations throughout the interior.” Instagrammable wishes in neon lights—LOOK SEE FEEL BE LOVE ALL—couldn’t be cooler.